All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.
The expression, above the fold, is not unique to email marketing but is still relevant in certain situations. The term, above the fold, does matter to email marketers, and it is simply the top part of a site as you look at it without doing any scrolling. Ensuring your email subscription optin box stays above the fold is important for optin conversions. Blogs typically come with the optin box above fold and at the top of the right column. You want to follow this convention because it is ideal for getting subscribers. PPC advertisers have learned that Google does not want to see the optin box that high up on the page. An email whitelist can be very important to you for those ISPs who are overly aggressive in their war on spam. What happens is some ISPs will filter out your emails if they contain enough spam filter trigger words. So, to prevent that you will always want to encourage your subscribers to whitelist your email address. One thing many email marketers do is send fresh optins to a page that explains how to whitelist in the most common email providers and ISPs. You cannot control whether or not a person will do that, so you just try to make it as easy as possible for them.
Once very common and important term is open rate, and it applies to emails. You want to achieve the highest open rate you can get, and that is what so many marketers strive for every day. But here is something, for example, a person can set their email program to automatically open the email if it is at the top of the list.
You just never know what someone has done, and they could not always read something that is open. But you cannot control that aspect, and you will need to do all you can to achieve a high open rate. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.
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